This not meant to be a political statement. It is simply commentary about
what a candidate did - and what we, as sellers, can learn from it.
When Texas Governor Rick Perry entered the presidential race, he immediately
soared to a front-runner status. But, it didn't last long due to his
performance during the Republican debates.
For those of you who don't follow American politics, during the recent
debates Perry stated that he'd eliminate three federal departments. When
asked which ones, his mind went blank. He came up with two, but the third
eluded him. For 55 seconds, he wracked his brain, babbled and even looked to
his colleagues for a little help. (Check it out on YouTube.)
Finally, he sheepishly said, "Oops! I guess I blew that one." Yes, he did.
But it didn't have to lead to his downfall. If I were coaching Rick Perry on
his sales presentation, I'd offer him these ... (more)
Recently I was interivewed by the Sales Lead Management Association about
some of the biggest problems I see today that are having a negative impact on
sales -- and what can be done about them What was my key focus? -
Management's failure to understand changing customer/behavior.
- Lack of sufficient digital assets to attract & nuture prospects.
- Improper training & tools for salespeople to help them succeed in the new
sales environment. You can listen to the download the interview below.
Download this episode (right click and save)
... (more)
It's a weekend afternoon and I'm working on a post for my blog. I'd wanted to
get it done during the week, but you know how things go. Before I knew it, I
stumbled onto this YouTube video by Piers Steel, author of The
Procrastination Equation.
Please listen to it before you continue reading. You'll know why I say that
when it's done.
So if you'll excuse me now, I'm going to cut this post short. I have fun to
do. It's a beautiful day and I need to get outside.
And, if you'd like to learn more, take the Procrastination Test. You'll get a
detailed understanding of your procrastina... (more)
I'm at my desk working. Right now. When the phone rang, I picked it up
without looking who was calling.
"Hello," said the voice. "My name is Brianna. I need to reach the senior
administrative person in your office."
She was crisp and efficient. When she finished, it was clear she expected me
to direct her to the appropriate person. So far, so good.
"What's this in regards to?" I asked.
"An administrative audit. Would you please forward my call," she replied. It
wasn't a question, but a command.
"Can you tell me a bit more?"
"Just one minute," she said. I waited 5 seconds, 10 ... (more)
Recently I had a conversation with Chas. Cooper about how important content
is to capturing the attention of today's crazy-busy people. Personally, I
believe if salespeople don't have quality content for all three stages of
their prospect's decision process, they're fighting a tough battle that's
hard to win.
Good content is delicious. It makes your prospects want more. They can't wait
to take another bite. Mmmmm good.
That's why, when Chas posted the resulting article on his blog, I asked if
I could share it with you. Here it is!
Maximizing the Time Value of Content
We all ... (more)